design & branding

what is design?

design is the colouring, the font and the style of your unique brand. Having an established brand allows you to have identification, but also to encapsulate your brand’s identity.

An established brand identity is key to signifying yourself digitally. The aim of a recognisable, distinguishable design is for your client to understand your philosophy and identity so they can invest in your product.

I have worked on several rebrands throughout my career. See below for an insight into what design entails.


Building your brand kit


font pairings
primary font secondary font and all of the heading types

choosing your font styles and defining what each will look like.

colour codes
a grey and black 4 swatch colour pallette

establishing your brand colours and ensuring you have variation for stand-out text and templates.

icons
a big black arrow icon

icon choices – from arrows to symbols so you can customise your social posts to fit your unique brand.